Role(s): Branding · Packaging Design · Art Direction

Founding member of Sundays Hard Seltzer, the first premium hard seltzer brand in Switzerland. Led brand development, packaging design, and art direction of digital marketing for launch.

Case study coming soon.

Role(s): Art Direction · Design

Part of design team for Cadillac's website redesign and integration onto GM's responsive web platform. Tasked with concepting and art direction of Cadillac’s V-series performance line, special racing, and innovation pages within the website.

Role: Senior Art Director

Now in its 34th year of sponsoring the US Open, Chase focused on a digital presence both on-site and online as part of its Master The Open campaign which included digital OOH, video pre-roll, online banners, ATM screens and social media activation . 

Chase partnered with Serena Williams to feature her in its "Masters" campaign across TV, online and print ads showing how she worked for years to master the game of tennis and how Chase makes it easy to master the US Open with charging stations, chase lounge, convenient ATMs, and Chase Review channel on the WatchESPN app.

Fans were encouraged to share their favorite US Open moments on social media using #MasterTheOpen and the best posts were aggregated on the Chase US Open site to build fan conversation and campaign awareness.

Role(s): Brand Development · Art Direction · Communication Strategy · Content Planning · Design · Production

Digital brand transformation for ALO Drink, establishing brand and communication guidelines for platforms including: website, social media, ebooks, podcasts and special events.

Creative · Marketing · Distribution

Roles: Art Direction · Marketing · Project Management · Production

Music becomes an ingredient.

Instead of just packaging redesign for ALO Drink, a total reformulation occurred where music becomes an ingredient, giving 360º refreshment for body and mind. ALOtones®, music crafted for each flavor—bringing good vibes inside every bottle.

Also managed the distribution of the ALOtones music with the goal to make ALOtones available on as many digital music sites and products as possible, including iTunes Music Store, Spotify, Jango and Last.fm to name a few. Responsible for production of physical album CD for promotional use. 

Role(s): Creative Direction · Art Direction · Prop Design

New Drinking Experiments Become Branded Content

Based on the concept of ALOtones®—music crafted for each ALO Drink flavor—A 360 degree drinking experiment was tested on well known NYC artists to create original artwork from their experience. The results were captured on film and turned into music videos, then used as branded content for ALO Drink. 

Results (3 months): Over 700 video podcasts downloads, +10K music video streams and +5K Facebook likes

Product Development/Design · Print

Role(s): Art Direction · Design

Product  and brand development for ALO Light, a new low-calorie product line for aloe vera beverage company, ALO Drink.