Chase Masters Banking Automation Campaign

How do you show the long grueling hours it took Chase's Masters to achieve mastery in their field versus how easy it is to become a master of banking at Chase? Through a whole lot of numbers, authentic imagery and, BTS footage across digital touchpoints. From interview clips and social trivia to interactive video, and online banners—to show just how much goes into becoming a master along with stats about mastering online banking from Chase.

master_content_hub.jpg

Digital Content Hub where all Masters content lives

masters_tim_morehouse.jpg

Landing Page for each Master

master_youtube.jpg

Masters Youtube Channel

masters_automation_banner.jpg
social3_0001_2.jpg
social3_0000_1.jpg
social3_0003_3.jpg
social3_0004_4.jpg